As many people know, Syn is involved in music and PR in many different ways. As one of our Syn create jobs, we are currently involved in the promotion of an independent record label/live promoter based in Tokyo called “contrarede”.  Everyone at contrarede have different music backgrounds but what’s common with all members is that they all have the eyes, ears, taste and passion for music. They release great records and organize amazing tours. They have only been around approximately 3 years, but they already have made many legends. Not only do they have the antenna for good new music and live acts, they surprise people by bringing over unexpected legends such as Kool Keith and The Raincoats. And again, contrarede has created another legend show - the “4AD Evening”.


From 1/22 - 1/27, contrarede did a big 4AD tour with Blonde Redhead, Deerhunter, and Ariel Pink’s Haunted Graffiti and Syn create staff was in charge of attending Blonde Redhead for the whole tour.


For those who are not familiar with 4AD, 4AD is a British independent record label that started in 1979 and has maintained to be one of the best independent labels around the world. 4AD artists include, Deerhunter, Ariel Pink’s Haunted Graffiti, The Big Pink, Blonde Redhead, Bon Iver, Camera Obscura, The Nationals and more. Amazing label with the great artists.


The 4AD tour started with “contrarede presents 4AD Evening” with Blonde Redhead, Deerhunter, and Ariel Pink’s Haunted Graffiti all in one night for Tokyo and Osaka. Ohhh, what a perfect lineup! (Big thumbs up to contrarede!) And it was followed with the three band’s solo shows in Tokyo, Osaka, and Nagoya.


Blonde Redhead

Deerhunter

Ariel Pink’s Haunted Graffiti



For many people, being able to see these three bands in one night was probably a dream come true. The tickets for both Tokyo and Osaka were sold out.





Blonde Redhead [photo by Tadamasa Iguchi (Qetic)]




Deerhunter [photo by Tadamasa Iguchi (Qetic)]
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Ariel Pink’s Haunted Graffiti [photo by Tadamasa Iguchi (Qetic)]
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All three bands were amazing live and the 4AD Evening was definitely an epic night.


Although the music industry has been facing difficult era, this is the kind of occasion when we realize how much music means to everyone and how much energy it has. Important for both consumers and providers.


It’s Syn’s 20th anniversary this year and we hope to keep being passionate about our music business just like we were 20 years ago!


Blonde Redhead x Junko (Syn Create), Hideki (contrarede), Bingo (contrarede)
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4AD Evening on 4AD

4AD Evening on RO69

4AD Evening on Qetic